A recent article in Entrepreneur explains why content marketing is king. The article quotes research by HiveFire that found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent.
The article goes on to say that “part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget.”
Further proof that content marketing is an important component in a B2B marketing strategy.