According to new research released in a recent eMarketer article, radio and print continue to decline in U.S. adult consumer viewing time. Meanwhile, television viewing, online video viewing and mobile viewing are on the rise. However, the shift in money spent on advertising in these mediums lags behind the actual consumption of media. This new data serves to reinforce the shift that people are making in their entertainment and shopping choices to screens over printed material. People want to be entertained and told a story with visual imagery, even if it's a story about how to use your product or service.