MASTCOM.COM Blog

Posts Tagged ‘Flash’

It should come as no surprise to you that video is being “consumed” across multiple platforms; TV, Internet and Mobile. In fact, the viewing of video is now considered a “global phenomoenon” according to Nielsen’s Global Consumer Report – August 2010.

70% of global online consumers watch online videos. That is good news. The even better news is that North Americans and Europeans lag in adoption. Why is that good news? Because it means that you still have time to be on the forefront of this booming trend by developing a quality video* and get it on your web site to help your customers, members or students understand what exactly it is that you do, sell or teach.

Whats next for us? Since 1904 we’ve been staring at screens. The new screens hitting the market are 3DTV, “Over the Top” (a TV with an internet connection) and Tablets, like the Apple iPad.

*Quality drives quantity in the video arena. If you want your video to be viewed, shared and remembered, it needs to be concise and professionally produced – luckily you know us here at MCG and our reputation for quality.

Those of us who live in the virtual world of web development have been watching the great debate that Steve Jobs has set off about whether the end of Flash is near, with HTML5 being the new standard. In fact, Apple confronts issue head-on in this article posted prominently on their site:

http://www.apple.com/hotnews/thoughts-on-flash/

However, as much as we like Apple and their fantastic products, one recent article sums up our current thinking much better than we can on this topic:

http://www.longtailvideo.com/support/blog/11887/html5-video-not-quite-there-yet

Here’s one quote from the author:
“Flash will remain to be the technology of choice for some time. Right now, HTML5 is preferred for streaming to the iPhone/iPad.”

In other words, Flash will be around for quite some time with the main notable exception being “touch” based devices like the iPad/iPhone. While it may be true that HTML5 is the future, it’s not ready for prime time yet.