MASTCOM.COM Blog

Posts Tagged ‘promotion’

Here are just a few reasons:
- To increase the time a visitor will spend on your site.
- To increase your appearances in web search engines.
- To decrease the sales cycle–your prospect will be better informed.
- To create a consistent message.
- To increase your conversion rate for new visitors to your site.

How can you use video on your web site affordably and effectively?
- Find the right producer to assist you and tell your story.
- Keep it short and appeal to emotion if possible.
- Cut to the chase–do not waste any time getting to the point.

There are many examples of web video in past articles of this blog. Of course, there are many other uses of web video, like product demonstration, testimonials, meeting highlights, etc. The bottom line is that people prefer to watch videos over reading lots of text on a web site.

The goal of most business web sites is to convert prospects into customers. Visitors will give your site a couple of minutes of their time to hear what you have to offer, but not much more. They’re also much more likely to watch a short video than read a lot of text or click through several web pages.

A short profile video is inexpensive to produce and gives your prospects a reason to stay on your site longer and contact you, converting their visit into a sale. Video is the perfect medium to get to the point and sum up all of your key messages quickly and effectively. This example demonstrates how a value proposition can be made in less than two minutes with video: