MASTCOM.COM Blog

Posts Tagged ‘video’

It should come as no surprise to you that video is being “consumed” across multiple platforms; TV, Internet and Mobile. In fact, the viewing of video is now considered a “global phenomoenon” according to Nielsen’s Global Consumer Report – August 2010.

70% of global online consumers watch online videos. That is good news. The even better news is that North Americans and Europeans lag in adoption. Why is that good news? Because it means that you still have time to be on the forefront of this booming trend by developing a quality video* and get it on your web site to help your customers, members or students understand what exactly it is that you do, sell or teach.

Whats next for us? Since 1904 we’ve been staring at screens. The new screens hitting the market are 3DTV, “Over the Top” (a TV with an internet connection) and Tablets, like the Apple iPad.

*Quality drives quantity in the video arena. If you want your video to be viewed, shared and remembered, it needs to be concise and professionally produced – luckily you know us here at MCG and our reputation for quality.

The goal of most business web sites is to convert prospects into customers. Visitors will give your site a couple of minutes of their time to hear what you have to offer, but not much more. They’re also much more likely to watch a short video than read a lot of text or click through several web pages.

A short profile video is inexpensive to produce and gives your prospects a reason to stay on your site longer and contact you, converting their visit into a sale. Video is the perfect medium to get to the point and sum up all of your key messages quickly and effectively. This example demonstrates how a value proposition can be made in less than two minutes with video:

Video used to be a luxury only large corporations could afford. The decline in the cost of production tools, the speed of producers to tell an effective story and web delivery have all contributed to making video an affordable option for small businesses. This example highlights a small accounting firm and their capabilities:

This “street journalist” video approach can set up the premise or point of a presentation from a series of short interviews. A stripped down, black and white, “street” visual style makes it real and grabs the attention of the viewer. Unvarnished opinions of everyday people allow viewers to connect the dots and reinforce (or dispel) their own preconceived notions:

This high definition demo video is embedded from our streaming media service: