In this article by David Murdico on prdaily.com, the author provides a list of ideas for using video in public relations. We’ve been doing broadcast PR for many of the top agencies in town for years, so we can help with many of these ideas, and have a few more of our own:
1) Highlight videos: These quickly summarize the media elements produced for a campaign, including print and broadcast media samples as well as the resulting impressions and the media outlets that used the pieces.
2) Public opinion videos: These man-on-the-street styled videos are great for pitches to demonstrate primary research.
At Master Communications Group, our background in journalism makes us a valuable partner for PR firms that need a vendor that understands the media.