The Power of Recruiting Videos

WRITTEN BY Tim Lewis ON 02.05.24

At Mastcom, we’re getting asked a lot more about employee and student recruiting videos, one of our agency’s specialty areas. We believe there are several reasons for this growing trend. More and more people (especially younger ones) get information through visual storytelling sources. We’ve learned that content containing images attracts 94% more total views than content without images. (Source: Heidi Cohen)

Combine this with the growing trend in job posting and hunting through social media, and you’ve got a powerful recruitment tool through video.

Here are a few more stats to help prove our point:

• 73% of 18 to 34-year-olds found their last job through a social media network.
  (Source: Aberdeen Group)
• 3 in 5 job seekers have used their mobile devices to look for a job in the past year. (Source: Glassdoor)
• Videos are shared 12 times more than text and link posts.
  (Source: sproutsocial)

Perhaps one of the most crucial statistics we’ve found to support the need for recruitment videos comes from Jobvite, which states:

• 73% of recruiters said that to compete against other employers, they highlight their own company culture.

Nothing conveys your company culture better than video. And there’s another layer to this story – in the coming years, the emerging workforce will be holding more cards.

The statistics in the following chart from the U.S. Census Bureau and the Minnesota State Demographics Center help illustrate this.

The supply of new workers beginning their careers is at the lowest in decades, and that trend will continue into the foreseeable future. Sights, sounds, personality, and emotion will help you distinguish your company in the eyes of new hires; especially in this very tight job market with record-low unemployment.

Check out a recent sample we’ve produced that was a big win for our client!